CALM. extends beyond its own tables through a small, selective partnership model. Our signature drinks, pantry goods and objects, and the way we host, can travel into the places people already spend their time.
“The goal is not distribution everywhere. It is relevance in the places people already spend their time.”
CALM., at home. Bottled signature drinks, Nusantara teas, matcha and pantry goods, available in our cafés, through a direct online store and with a small number of carefully chosen retail partners.
Right for: design-led retailers, specialty grocers, hotels and concept stores.
CALM., brought to you. A mobile tea and coffee service for workplaces, brand launches, weddings and private gatherings, bringing the ritual, the service and the look of CALM. into someone else's space.
Right for: brand and marketing teams, workplace and HR teams, galleries and cultural organisers, private hosts.
Share your idea, audience, timing and location using the form below.
We'll reply within five working days to talk through fit and format.
If it's right for both of us, we'll send a clear proposal.
Every format keeps the same CALM. Codes; only the scale changes. Some formats, including Calm Everyday products and Calm In Company events, will be available after CALM. Indonesia opens. We're happy to start the conversation now.
Enquiries go to partnerships@[domain]. We reply within five working days.
